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  • Product Messaging
  • Email Marketing

1. Writing the First Draft

  • UVP — Outcome/result your customer wants + unique quality of your product.
  • Motivation — the problems of…

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  • Landing page optimization.
  • Product messaging

1. Landing Page Copywriting Fundamentals


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1. Understanding the Landing Page Experience


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  • The value of A/B testing.
  • The ROAR model for deciding when to run A/B tests.
  • Key Performance Indicators.
  • The FACT and ACT research model.
  • The 6V Conversion Canvas for conducting research.

Source: Photo by Andrew Neel on Unsplash

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Tanyo Gochev

I don’t write here anymore. Check out tanyogochev.com to see my writing.

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