In my fifth week of going through the CXL Institute Growth Marketing Scholarship, I watched the following courses:

• Landing page optimization.
• Product messaging

Here’s everything I learned during the week.

1. Landing Page Copywriting Fundamentals

For those who don’t know, a landing page is a page where people land on after clicking your ad. …

I got bored with the A/B testing course, and I moved on something a little bit more interesting — landing page optimization.

Let’s see what I have learned during my 4th week of the Growth Marketing Scholarship by the CXL Institute.

1. Understanding the Landing Page Experience

Before we go deep into this lesson, let’s me…

In the 3rd week of my CXL scholarship, I started the A/B testing mastery course.

Here I learned about:

• The value of A/B testing.
• The ROAR model for deciding when to run A/B tests.
• Key Performance Indicators.
• The FACT and ACT research model.
• The 6V Conversion Canvas for conducting research.

…

Week 2 of my minidegree scholarship was all about research.

In this article, I’m going to summarize everything I learned during the week.

Let’s start with the XL research model.

1. The Research XL Model

Step 1: Heuristic Analysis

It’s an experience-based review of your website.

You have to analyze…

Last week, I applied for the CXL scholarship program for Growth Marketing, because I want to improve my skills not only as a copywriter but as an overall digital marketer.

I chose that minidegree because it’s the most comprehensive course I have seen with over 111 hours worth of content.

…